Atari Logos

Wednesday, March 6, 2013 | comments

A logo is a graphic representation that visually creates a brand identity and reflects the credibility of a company. It is oftentimes considered as a significant marketing tool through which consumers are able to make an impression of the business. In the realm of video gaming, numerous companies have definitely put their marks on the minds of the people over the years through the help of their respective logos - each of which is distinctive from the other.

Let us name some of these video game company logos that have notably been catching the attention of consumers:

Atari

Originally designed by George Opperman, the Atari symbol appears elegant with the use of a stylized letter 'A' that was later labeled as the Atari 'Fuji,' resembling the shape of the Japanese mountain. It has been the accepted and used symbol of the corporation founded in 1972 by Nolan Bushnell. It was representing one of the first arcade games to be launched ever, Pong, signifying two opposing players battling across the Pong court in the middle. It has become an iconic symbol and a ceaseless signification of Atari's mode of gaming. Also, the stylized 'A' is connoted by few as a race track. There are some who considered it as a picture of a rocket taking off or even believed as three converging roads. Some of the notable games that Atari has famously made include Pac-Man, Hangman, Backgammon, and others.

By Darwin Palmer

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