With unique products the BRAUN is recognized by consumers for high quality devices, in addition to design unique in the market, generating credibility and recognition in the countries in which it operates. The German brand conveys to consumers the wonders to make the most of every day with products that offer quality, reliability, convenience and welfare. Whether ironing clothes, making beard, preparing a coffee or even brushing your teeth.
The story
The traditional company was founded in 1921 in the city of Frankfurt in Germany, the mechanical engineer Max Braun as a small electronics store. Two years later he began producing components for radio, and in 1925 began the production of derived plastics. In the year 1929 was already producing radios and amplifiers, becoming one of the largest companies in Germany. In 1932 innovated by combining radio and phonograph in a single device. Only in 1934 BRAUN, with the letter A in the spotlight, first appeared stamped on their products.
After the Second World War, despite having most of its facilities destroyed and have to be rebuilt, the company increased its product line with the launch of the famous mixers and electric shavers. At this time, the design of the product was not significantly different to that of other companies. After the death of its founder, his two sons - Arthur and Erwin - took on the management of the company. Although data on the work of his father, followed a new revolutionary manifested visibly through the design of products and marketing strategies adopted. The BRAUN is undoubtedly one of the companies that have most influenced contemporary design through the creation of a series of aesthetic products of lasting value, independent of any fads, such as in 1948 when it presented an electric shaver, which would become quickly the market leader in Europe.
Source: mundodasmarcas.blogspot.com
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