The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old.
The new logo, released in September 2009 changes the font and also improves on the 3-dimensional aspect of the rings.
Historical Audi Logos
| The logo shown on the left was the logo in place before 2009. The 4 rings are almost identical to the current logo, apparently its hard for the casual eye to notice. The Audi font is different. |
The four rings in the logo have nothing to do with the Olympic rings.
The Audi logo is a registered trademark of the Audi Corporation. Use of the logo here does not imply endorsement of the organization by this site.
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