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The origin of Evangelists really doesn't begin with Leob Strauss - affirmative that is Leob - World Health Organization later modified his name to Levi. This fascinating story begins along with his partner Jacob Davis. Leob was a dry product bourgeois in point of entry. Davis was a consumer goods maker World Health Organization bought his provides from Leob. Davis approached Strauss in 1872 with a brand new plan for creating work pants called overalls far more sturdy. Davis was responding to the complaints of miners that their consumer goods simply did not last terribly long in harsh operating conditions. The seams of their pockets and also the buttons that closed the waist and fly molding too simply.

In 1871 Davis tried exploitation copper rivets to bolster the seams. With rivets he might conjointly hold along layers of thicker material. His new durable and sturdy work pants became a rapid hit not solely among miners however different "hardworking men of the yank frontier" like farm staff and kine herders. the miscroscopic copper rivet revolutionized work consumer goods.

In 1872 Davis in agreement to partner with Strauss in exchange for Strauss funding the appliance for a patent on the rivet plan.

In 1873, with the patent approved, Davis and Strauss directly began to manufacture their work pants. They shaped Evangelist Strauss & Company. The "LS&CO" was adorned on each copper rivet. This still seems on Evangelist rivets to the present day.

Levi Strauss & Company purchased their cotton denim cloth from the Amoskeag producing Company in Manchester, New Hampshire. it absolutely was the foremost sturdy line of material called "XX". This became the name of the primary sort of Evangelist jeans. it absolutely was conjointly a really cheap cloth because the blue indigo dye came from a plant mature and processed by slave labor in India, and also the cotton was factory-made by plantations within the South. among years this plant-based dye from India would get replaced by an excellent cheaper artificial dye simply unreal in FRG and amassed created by the BASF corporation.

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